Established in 2016, Indya is a modern Indian Wear brand that was established with the idea of reinventing traditional Indian clothing in light of the changing aesthetics and way of life of modern women. Not quite ethnic and not quite fusion, the company promotes a hybrid of the two by focusing on modern styles made from lush materials and adorned with historical designs, motifs, and embroideries as well as spectacular embellishments. Indya's clothing is made with Indian body shapes in mind and is inspired by a desire to make dressing up lavish and comfortable.